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@johncarlosbaez@kitti I may well be wading in out of my depth, but isn't that just a syntax thing? I get quite different results on DDG with ' "baez" modular forms ' from what I get with ' +baez modular forms '. With the former, every single hit on the first page of results mentions you by name, and about half also have the word 'modular' or 'forms' visible within the preview snippet - with the latter, they mostly mention 'modular' but very few results obviously mention you.