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4/4 Finally, in "Advancing Automated Content Analysis for a New Era of Media Effects Research: The Key Role of Transfer Learning", @annekroon Kasper Welbers, @vanatteveldt and I summarize how Large Language Models and Transfer learning can profoundly change media effects research, and how we need to update our toolbox to incorporate these developments: https://doi.org/10.1080/19312458.2023.2261372 @communicationscholars @commodon