Abstract: The article focuses on current approaches and potentials for emulation technologies within the cultural sector. In order to mark the field, practical examples are given. They convey some of the interests of “computer culture enthusiasts”, who engage themselves within cultural production and preservation. In order to sustain their heritage, they have started applying emulation technologies long before traditional institutions. Furthermore, institutionalized interests of cultural memory institutions are explained. Opposed to the enthusiasts’ examples, they focus on the process of value creation within the cultural sector. Opposed to the formerly given examples, this approach is normally centered on (single) “objects” and their specifity, originality, authenticity etc. Coming to a conclusion we ask how far these two seemingly opposing lines might become reconciled. The theory of digital memory seems to be adapted for this alliance and broadens an outlook on future research activities.